PHILIPP PLEIN designs unique creations, interpreting an extraordinary contemporary lifestyle. Based on the designer’s dynamism and positive spirit, this creed is the driving force that has made Philipp Plein’s eponymous label the successful international brand that it is today.
PHILIPP PLEIN collections are fun, provocative and always luxurious, with an attention to craftsmanship that is rarely matched within the industry. The PHILIPP PLEIN brand and lifestyle are a tribute to the passionate individualist who transforms their innermost desires into reality, who makes a daily promise to live their dreams.
A dedication to the extraordinary, a devotion to beauty and a passion for rock and roll are the strong character traits that have compelled Philipp Plein to give rise to a brand notorious for both unbridled luxury and edgy style. Philipp Plein was born in Munich in 1978 and educated in Switzerland and Germany.
His strong interest in art, architecture and foreign cultures was shaped early in life through the extensive travels with his family, providing exposure as a child to the world’s most important museums and cultural exhibits. In 1998 he entered the world of design by producing exclusive furnishings in steel and leather initially for family and friends, which soon became a full time professional activity, demanding enough for Plein to abandon his law studies. His involvement in leather craftsmanship led him to experiment with leather garments and accessories, and finally to launch his own fashion brand in 2004. The company continued to grow and two major milestones were reached in 2008 with the opening of the first flagship store in Monte Carlo and the first commercial showroom in Milan. As the young, affluent consumer continued to discover this fresh unconventional brand, Philipp Plein concentrated on creating a world class production network, thereby guaranteeing the unsurpassed level of luxury demanded by his discerning clientele. The market has applauded this insightful collection that combines young, rock and roll style with impeccable quality, and the world of PHILIPP PLEIN is enjoying a phenomenal success today with corporate headquarters in Europe, North America and Asia, more than 120 mono-brand stores, over 500 retail clients worldwide, a strong rate of expansion, and currently a turnover of over two hundred million Euro.
Philipp Plein lives by his creed of breaking rules and barriers, doing the unexpected and shaking people out of their complacence, while never ignoring the main objective of having fun and enjoying life. According to the late Franca Sozzani, iconic editor in Chief of Vogue Italia,” Philipp Plein is unique because he has a joy of life. He doesn’t want to be a fashionista, he makes fashion because he loves women. This is a specific, special attitude because he is one of the few.”
Over one hundred and twenty PHILIPP PLEIN mono-brand stores are to be found worldwide from New York to Beverly Hills, London, Paris, Milan and Hong Kong to name just a few. The first PHILIPP PLEIN boutique was inaugurated in 2009 in Monte Carlo, a contemporary and cosmopolitan showcase for the sumptuous yet transgressive collection that the designer himself describes as “new luxury.” In 2011 began the collaboration with Milan’s Aquili Alberg architectural firm, and the aggressive expansion of PHILIPP PLEIN mono-brand stores worldwide. Bucking the trend of dark furnishings and materials, the boutiques were designed as oases of light and reflection, featuring oversize Murano chandeliers and the ever present maxi crystal studded skull welcoming customers at the entrance. In 2013 Claudio Pironi & Partners came on board establishing a worldwide company standard for flagship and mono-brand stores, where the pure and essential aesthetic of the brand is expressed through the combination of rich and distinctive materials, glossy and matte finishes, and contrasts of light and shade.
In 2016 an innovative store concept for the newly launched PLEIN SPORT line was inaugurated. Realized in collaboration with Milan’s CLS Architectural Studio, the retail space is transformed into a luxury gym complete with crocodile embossed punching bags, luxury gym equipment and video floor, and showcases the group’s nascent luxury activewear line